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Practice Marketing Blog: Vikram Rajan

How attorneys, accountants, & financial advisors can practice marketing personal brands, within codes of ethics & compliance.

U.S. Court Of Appeals Rules New York Attorney Advertising Rules: UNCONSTITUTIONAL (4/28/2010)
I have been speaking about this for the past month… on Friday, Mark Bullock & I will be presenting a CLE seminar to the New York State Council for Divorce Mediation. We will be sharing many marketing techniques for up and coming divorce mediators. Many of them are practicing attorneys, and thus must comply with [...]

AICPA Webinar: The Future Is Write Now (4/26/2010)
Last week, the AICPA published my latest marketing column, which previews my May 11th webinar: AICPA/PCPS The Future Is Write Now: How Marketing Your Expertise Must Change! My column excerpt is below; or click here to read the published column in the AICPA ‘CPA Insider’. The purpose of all marketing writing is two-fold, R&R: It must help [...]

It�s Not The PowerPoint: YOU Make The Presentation (3/08/2010)
Many speakers hide behind their PowerPoint slides, I prefer not to use PPTs at all. Instead, I opt for a simple, interactive handout which serves as my notes while speaking and for them to remember. By keeping much of it blank, it forces participants to pay attention! Also, the act of writing reinforces memory (and [...]

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See How Your Newsletter Blog Status Updates & Profiles Move Together (2/19/2010)
At yesterday’s ‘New Marketing for Practicing Professionals’ seminar yesterday (at the Nassau County chapter of the Society for Financial Service Professionals), I recounted how my client was exasperated at all the different parts of on-line marketing. I quickly mapped out the 3 on-line components necessary for any Branded Expert: newsletter blog status updates [...]

Lawyer Blogs Continue To Grow Momentum From ABA (12/02/2009)
For the third year in a row, the American Bar Association is rating the bLAWg 100 as the Cover Story of their December 2009 issue. They have 9 categories of editor-picked blogs which you can now vote for: Click for the complete list. This is extremely significant for the legal profession; the ABA has mainstreamed the [...]

Cards, Gifts, & Parties: Don�t Assume (11/17/2009)
You can click to read my latest marketing column for the AICPA newsletter, the CPA Insider: �Tis the season for greeting cards, thank you gifts and holiday party invitations. How to use these to market your practice to better client relationships and bring in better referrals. Unfortunately, the bounty of cards, gifts and parties can be [...]

Marketing Ideas For Accountants & Attorneys (11/10/2009)
Whatever you call it: accountant marketing, marketing accounting or CPA services; lawyer marketing, law firm marketing; client development, networking, referral / word of mouth marketing, seminar marketing, blog / blawg, e-newsletters, book marketing; personal branding, or rainmaking: Let’s discuss it in our own LinkedIn group (of course, you must first be a LinkedIn member). It’s only [...]

End-of-year Marketing For Accountants (10/27/2009)
My monthly marketing column for the AICPA newsletter, CPA Insider, premiered yesterday: http://email.cpa2biz.com/cgi-bin15/DM/y/hesH0Rslgz0HDL0opf0EA You survived September�s quarterlies, and this month�s extensions. As you begin to endure the flurry of compilations, audits, and review, don�t let your marketing lapse! The last quarter is the perfect time for CPAs to grow new business, for two main reasons: 1. In the [...]

4� Steps To Bushels Of Business - Presented To The CPA Network (10/22/2009)
Neil Guilmette of The CPA Network invited me to present a ‘cross/through marketing’ seminar to his Roundtable of accountants. It was a full day of speakers on a variety of topics, pertaining to practice development. While my segment was close to an hour, I’ve included an excerpt as a podcast and the handout embedded below. [...]

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On-line Marketing For Accountants & Attorneys ~ 88.7 FM WRHU The Profit Express Interview (10/13/2009)
Last week, I was interviewed by Tim Healy of The Profit Express, an hour show on Long Island 88.7 FM WRHU. A 7 minute excerpt is on Youtube, and I just finished editing the full 42 minute interview:

Marketing With LinkedIn - Audio Slideshow (10/07/2009)
Marketing With LinkedIn View more presentations from vikramrajan2.

Creativity Vs. Consistency - Right Marketing Habits (7/23/2009)
It happened today again. A managing partner of a boutique law firm had never “attempted marketing” because he felt he wasn’t creative enough. In fact, most of his clients already come from [what I dub, passive] referrals. I’m guessing you’re a bit more creative (or at least you have your moments)… You’re at least pro-active [...]

Who Is A Center Of Influence? (7/14/2009)
Tipping Point, by Malcolm Gladwell Unleashing the Ideavirus, by Seth Godin The Influentials, by Edward Keller and Jonathan Berry The phrase ‘Center of Influence’ or COI is used often in sales & marketing, especially within the Insurance, investment, and financial services sector. Rather than marketing to them, we market through Influentials. Favoring the hub-and-spoke model, I agree with [...]

Lawyers Learning About Business (6/06/2009)
WALL STREET JOURNAL: MAY 20, 2009 Bankers, consultants and marketers aren’t the only professionals looking to beef up their business skills for competitive advantage these days. At a growing number of law firms, top attorneys are being trained like business people, using executive education courses designed to strengthen management and business skills. Click to read rest [...]

SWOT Analysis: Your Marketing Projects (5/01/2009)
When I begin working with a law or accounting firm, one of the first steps I go through is a braindump between all the managing partners of current, past, and urgent marketing efforts. We categorize it these 4 groups, so that we can then prioritize, with goals. Soon, a Dashboard can be employed to monitor [...]

The (not So) Secret Formula For Success! (3/24/2009)
Several recent experiences, both personally and professionally, with my clients & others have deeply reinforced to me what I�ve held as an accurate & authentic formula for what it takes to be successful as a Practicing Professional. I assert it holds true regardless of the state of the economy, or almost any other forces we [...]

Gain A Client Or Lose A Client, The Choice Is Yours (3/15/2009)
In an Advisory, Consulting, Coaching model, potential clients often start out skeptical, then get enthusiastic when you show them the results that are possible for them when they engage with you. Then the reality sets in - that they will have to do something & be in action in ways that they are not comfortable [...]

President Obama�s Marketing Mistake #2 (3/11/2009)
First, number 1: When I donated to President Obama�s campaign, I didn�t receive any collaterals (e.g., bumper stickers, t-shirts, pins, etc.) to showcase either my donation or adoration. I suppose I was as vocal without this minor expense; regardless, the Obama campaign did miss out on an opportunity with millions of others: silent, passive viral [...]

Founder Of LinkedIn, Reid Hoffman, On Charlie Rose (3/07/2009)
“Everybody is an entrepreneur.”

Is Your Marketing Action Plan Counter Intuitive? (3/02/2009)
Now more than ever you need to differentiate yourself from your peers. Everyday you hear that times are tough and that money is tight. This may be the best news that you have heard. What am I saying? Have I lost my mind? Just the opposite: read on. When times are tough and money is tight, [...]

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Practice Marketing Blog: Vikram Rajan